MOD
FIDELITY
SOUNDS + THREADS
A brand book
for MODFIDELITY, a brand with the concept of selling curated sets of second-hand garments and vinyl. This brand book focuses on the iterative process of logo design, corporate design, and product design with mockups for business cards, t-shirts, vinyl records, and more.
LOGO ITERATIONS
Standard logo no. 1 with yellow plus.
Standard logo no. 2 with black plus.
Secondary logo no. 1 in red.
Secondary logo no. 2 in blue.
Secondary logo no. 3 in B&W.
CORPORATE DESIGN
MERCH