MOD
          
          
            FIDELITY
          
           
            SOUNDS + THREADS
          
         
          
          
            
              A brand book
            
            
              for MODFIDELITY, a brand with the concept of selling
              curated sets of second-hand garments and vinyl. This brand book
              focuses on the iterative process of logo design, corporate design, and product
              design with mockups for business cards, t-shirts, vinyl records, and more.
            
               
            
              LOGO ITERATIONS
            
            
              
              
                Standard logo 
                no. 1 with yellow 
                plus.
              
             
            
              
                Standard logo 
                no. 2 with black 
                plus.
              
              
             
            
              
              
                Secondary logo 
                no. 1 in red.
              
             
            
              
                Secondary logo 
                no. 2 in blue.
              
              
             
            
              
              
                Secondary logo 
                no. 3 in B&W.
              
             
            
              CORPORATE DESIGN
            
          
            
              MERCH